00:11:06 Zoe & Dave Patterson: What were the 3 areas, I walked away for a moment… 00:11:13 Zoe & Dave Patterson: ? 00:12:17 Matthew Scott: Optimisation of listing was the first one, I missed the other 2 00:12:39 Angelo & Tanya: managing PPC was another 00:12:48 Rosie: PPC and branding/technical aspects 00:12:49 leanne rozon: PPC and other tools in seller central 00:12:58 Andres & Lupita!: and the tools you got to analyse data in Amazon 00:13:07 sally fasano: and promotional tools 00:13:52 Zoe & Dave Patterson: Thanks everyone! 00:14:01 Andres & Lupita!: You're welcome 00:15:36 Lynda: I love Emma! 00:15:40 sally fasano: Hey Emma so glad to hear you've turned things around 00:15:46 stephanie anderson: hi Emma! 00:16:04 Soula & Angelo: Hi Emma !! 00:16:08 troy and amanda wakley: Hey Emma great to see your cheery wee face :-) 00:17:29 sally fasano: absolutley 00:17:34 Rosie: So thrilled for you Emma - thank you for your contribution 00:17:57 stephanie anderson: really looking forward to this campfire. Thank you so much Emma! 00:24:07 sally fasano: love that concept. very smart 00:26:25 sally fasano: totally agree. your brand can become known for this product so therefore they think of you when they see it even they see it somewhere elese. 00:26:31 Neale & Di Tayler: Q. If you don't mind sharing, what were the design costs? 00:27:52 wendy: so does this design belong to the original person - oh I think you answered it 00:27:55 Jane Leadbeater: Where did you find the product designer? 00:27:57 Zoe & Dave Patterson: Brilliant idea! 00:28:13 Kerri Stecca: Have you trademarked worldwide? 00:28:34 wendy: great idea 00:28:56 Neale & Di Tayler: THanks 00:30:05 Yvonne & Peter: Thanks for the great infomation, Emma. May I ask, what kind of agreement to protect IP did you have them sign and at what point? 00:32:16 Joe & Kat Batty: Will you launch with multiple products at once? If so how many to build your brand? 00:46:33 leanne rozon: I love the honesty Emma. Well done. 00:48:10 David: What does a brand story mean? 00:49:19 Troy O'Callaghan: trust 00:49:27 KELLY: Is your aim to drive outside traffic to Amazon? If so what methods/avenues are you going to take? 00:50:14 Neil Macey: I totally agree with branding. I have just been hit with an IP infringement for a product I purchased off the shelf. I am now looking at branding 00:52:23 sally fasano: I agree Emma some people underestimate the importance of how brand can help you connect with customers 00:52:39 Michelle K: how high a price are we talking? >$100?? 00:54:20 Simone: thanks for sharing your product Emma, so helpful and generous! 00:54:25 sally fasano: Hi Mark! 00:56:19 sally fasano: I wish you both so much success. cant wait to see the amazing results 00:57:21 Joan Fernon: good luck Mark and Emma 00:57:35 christine and grant: thanks for sharing Mark 00:58:16 Rosie: Thank you for sharing Emma & Mark 00:58:16 Zoe & Dave Patterson: Thanks Mark and Emma, so valuable! May I ask what other markets you’re looking at? Or will that give the product away? I’m currently researching other avenues too… 00:58:26 wendy: Thanks Emma that's awesome 00:58:27 Del: wow, that is fantastic. Thank you both Emma & Mark! 00:58:28 leanne rozon: wow. Thanks Emma. And Mark! 00:58:32 Kyle Gois: Thank you for sharing guys! 00:58:34 stephanie anderson: Thank is so generous Emma. Thank you very much. 00:58:37 Sylvia Breuer: Wow, thanks Emma and Mark! 00:58:38 Sharyn Frank: thank you Emma! 00:58:40 Jacqui Hick: Wow Emma that’s so generous thank you so much xxx 00:58:40 Andres & Lupita!: That's AMAZING!!..Thanks Emma and Mark! 00:58:41 Michelle K: Thank you Emma!! 00:58:45 Rose De Michele: What a great partnership you both are! So excited for your journey ahead… Thanks so much for sharing x 00:58:45 Devina Hardjadinata: thank you Emma and Mark! 🙌🏼 00:58:46 sally fasano: great question Zoe 00:58:48 Marisa Orfanidis: amazing Emma! 00:58:56 Tracy & Tony Modrono: Thank you so much Emma! 00:58:57 Soula & Angelo: Thanks so much for sharing Emma & Mark. Amazing !!! :) Wishing you so much success. 00:59:14 Yvonne & Peter: Many thanks, Emma and Mark, you're awesome1 00:59:26 Mez: Mark / Emma Thankyou so much for resource questions! Are you planning a multi country launch or us only in first instance? 01:01:31 sally fasano: familes 01:01:57 sally fasano: interesting 01:02:04 Matthew Scott: Fascinating, mind blown 01:02:10 Matthew Scott: Very clever! 01:02:23 wendy: clever 01:02:36 Sharyn Frank: wow 01:03:00 wendy: how do you find out your target audience, because that one would not have been my first guess 01:05:36 Caroline: What do you actually do with the target audience information that you gather? How do you address them or pitch your product to them? 01:05:59 Zoe & Dave Patterson: Hi Wendy, that is why you work with a brand strategists like Truly Deeply, who ask a tonne of questions and help develop insights into your brand and target audience. They think outside of the box and often see things you can’t. I’ve just been through this with my other business. 01:06:40 wendy: Thanks Zoe & Dave. Were you surprised with the result? 01:07:34 Zoe & Dave Patterson: Maybe not surprised but was so good to have a solid understanding of who our main target audience is. Everything we now do is aimed at them. 01:10:13 Mez: and you can take your dog into lulu! 01:10:30 Sylvia Breuer: Having identified 3 different target audiences, will you address them separately, differently, or will you ensure that you always addressing all 3 with every post/ad/marketing activity? 01:10:32 Simone: Emma, at the beginning you said you had 3 target markets, does your brand story talk to and reflect all 3 audiences? How? incredible info Emma thank you! 01:11:33 Sylvia Breuer: Simone 😄 01:11:35 sally fasano: knowing your avatar keeps it consistent in how you communicate with them and what story your telling them through photography and content etc and how you influence them 01:16:43 sally fasano: how much of your brand strategy do you share with the manufactures without concern of them taking the idea and competing with you 01:18:55 sally fasano: totally agree. I think about product first and then see if the numbers back it not the other way round. 01:19:14 Andres & Lupita!: Did you get your Trademark for your Brandname here in Australia or America? 01:21:47 wendy: Thanks Waynem 01:21:51 Del: awesome 01:22:10 wendy: thanks Emma 01:22:30 Fiona Burgess: Hahahaha mark 01:22:40 Matthew Scott: $16500? 01:22:47 Matthew Scott: :-P 01:23:09 Rose De Michele: that’s very kind. thank you Emma 01:23:41 Caroline: Thank you so much for your generosity, Emma, and for your great story. 01:23:48 KELLY: Thank you for sharing Emma and Marc. 01:24:18 Rosie: Very generous Emma & Mark, thank you 01:24:21 Daisy dela Cruz: Thank you for sharing Emma. So much learning tonight. Thank you also for your generous offer of being available to members with queries. 01:25:59 Neale & Di Tayler: https://invisible-edgellc.com/head-heart-gut/ 01:26:06 Duncan Rose: our brand TM came thro today. Now going for EBC. Would really love to look at the brand & avatar building strategies you talked about Emma. Really like the idea of emotional connection rather than a demographic. 01:28:36 Michelle K: thanks Neale and Di 01:30:25 Andres & Lupita!: Thanks Neale & Di for sending the link!! 01:30:35 sally fasano: Where I think branding has a strong place in relation to Amazon is that on Amazon you have to connect mainly in the first image. places like Instagram allows you to build out the feeling and idea of what your about 01:32:09 Del: he does do a great job articulating it! 01:32:26 Marisa: Wayne, WOW. Awesome. can you repeat the 3rd step ? 01:32:50 Del: Brand Mentors - find brands that resonate with you and study and mimic 01:32:57 Del: #3 that is 01:33:11 Del: for Marissa 01:33:21 Marisa: Thank u Del 01:33:29 Del: no worries 01:33:38 faye liu: 3rd step - pictures of a range of products that could build out to a collection 01:33:45 faye liu: Marisa :) 01:34:17 Neale & Di Tayler: So it's possible for a great product idea to come first that forms the making of the brand OR establish a brand and base product from this? 01:34:47 Angelo & Tanya: Hi Wayne Could you please advise which section of the Platinum Partners the info will be made available 01:35:19 Del: Think he said Platinum resources 01:35:32 Rose De Michele: loving it 01:35:34 Del: Loving it. Thanks Emma 01:35:34 Michelle K: excellent 01:35:34 Muna Muna: yeah very okay. this had beeen amazingg 01:35:35 faye liu: Emma has been incredible 01:35:35 Jeff Christesen: Emma is awesome 01:35:36 christine and grant: great stuff emma 01:35:38 Marisa: Legendary!! 01:35:39 Karen: Fantastic Info Emma 01:35:40 Sharyn Frank: brilliant 01:35:41 sally fasano: smart lady x 01:35:42 Angelo & Tanya: terrific thanks 01:35:43 Kate: Awesome Emma, thanks so much 01:35:44 Duncan Rose: 🙏👌👍 01:35:47 Kerri Stecca: Fantastic 01:35:49 Muna Muna: thank you Emma!!!! 01:35:51 Matthew Scott: Very informative, thank you Emma! 01:35:55 Holly: Amazing thanks Emma! 01:35:59 David: All OK.. this is heping me get my head around mysteries 01:36:00 Alison Del Socorro: absolutely amazing session Emma thank you so much!! 01:36:04 Tim & Debbie Crankshaw: Brilliant, Emma. 01:36:08 Joe & Kat Batty: awesome all new learnings thank you 01:36:35 Paddy & Dools: Rockstar Emma! 01:37:17 Tracy & Tony Modrono: I am loving this! Emma you are awesome. So glad it is being recorded. We lost power so I missed a whole stack :( 01:37:43 Geoff: Thanks Emma. incredibly useful info🙏🙏 01:37:58 Florian: Brendan is coming back! 01:40:50 Jeff Christesen: Brendan is back on Wayne 01:41:11 Michelle K: there's Brendan and his '100' balloons!! 01:41:54 Andres & Lupita!: GOOD ON YA!! BRENDAN!!! CONGRATS!! 01:41:54 Neale & Di Tayler: Thanks Emma (and Mark ;-) ) thanks for your time and generosity tonight 01:41:55 Soula & Angelo: Hey Brendan - congrats !!! 01:41:55 Michelle K: congratulations Brendan. well done 01:42:23 Joan Fernon: congratulations Brendan 01:42:38 Suzanne & Ian: Congratulations, Brendan! Absolutely thrilled for you. 01:42:45 christine and grant: congratulations brendan 01:42:54 Jeff Christesen: Congratulations Brendan. Woohoo!!! 01:42:55 Duncan Rose: Brendan, congrats on the long game 🦏 01:42:59 Rosie: Congratulations Brendan & Jane 01:43:16 Devina Hardjadinata: great work Brendan! 01:43:16 faye liu: Woohoo Brendan and Jane 01:43:18 Katrina Marwood: Congratulations Brendan and Jane! 01:43:19 faye liu: !!! 01:43:24 Andres & Lupita!: LOVE THE BALLOONS!! 01:43:26 Alison Del Socorro: sooo good!! congraaats Brendan & Jane :) 01:43:34 Neale & Di Tayler: Got to go, thanks everyone 01:44:02 Keryn and Neil: Congratulations Brendon... 01:44:22 Holly: Huge Congratulations Brendan & Jane!!! 01:45:03 sally fasano: is it that the use is different or the product? 01:46:23 sally fasano: your smart too mark 01:47:12 Marisa Orfanidis: Romana and Mark. Both amazing!