00:17:49 andy: dave great way to identify the road ahead 00:17:53 Andres & Lupita!: DEFINITELY!! I want to do that 00:17:55 Ken Rockley: hell ya 00:17:56 Sherly & Lukas: O yea! 00:17:58 Tracy & Tony Modrono: yes!! 00:17:59 Lewis & Lyn: we're in! 00:18:00 Joan Fernon: absoluately 00:18:00 Marion Day: hell yeah 00:18:04 Holly: Sure does! 00:18:06 Mary Cotterill: yes! 00:18:06 leanne rozon: Absolutely 00:18:16 Keryn and Neil: Thank you Dave A Big Yes 00:18:23 Simone: hell yeah 00:18:25 Del: sounds so commonsensical (is that a word?!) 00:18:30 Mike Vaughan: Love it. Makes me feel more confident about my brand 00:18:44 wendy: yes 00:18:44 Rosie: Absolutely 00:19:01 Stuart Sutherland: This is very important stuff fully on board 00:19:06 Nathan Emanuel: 100% we need to really separate ourselves from the rest of the market and make that mark of differentiation 00:19:17 Suzanne & Ian: Is it possible to have a brand without a product? 00:20:24 Rosie: So generous, thank you Dave 00:21:03 Andres & Lupita!: THANK YOU! 00:21:24 Alison Del Socorro: Thanks so much Dave! You’ve articulated really well that elusive concept I’ve been trying to grasp! i love frameworks so that venn diagram you’ve described in 15seconds 100% works for me :) Thanks again! 00:22:49 Del: so exciting thinking about it 00:23:28 Nick Steiner: Great advice! I've used the exercise Dave suggested with multiple brands. Here's another link to help turn the gears and understanding where other's have started. Some of the biggest brands didn't start off looking the way they do now. https://www.lucidpress.com/blog/the-7-key-elements-of-brand-identity-design 00:23:52 Fiona Burgess: Thanks Nick 00:24:15 Andres & Lupita!: Awesome Nick...Thanks!! 00:24:15 Rosie: Thanks Nick 00:24:33 Jeff Christesen: Thanks Nick 00:24:58 Del: Thanks Nick 00:25:05 Tracy & Tony Modrono: Thanks Nick! 00:25:09 Joan Fernon: thanks Nick 00:25:54 Sharyn Frank: Love that Emma 00:26:13 Stuart Sutherland: well done Emma and Mark really excited for you 00:26:33 Alison Del Socorro: great tips Emma & Nick! thank you 00:27:12 Kate: Thanks so much Dave, Nick and Emma, such valuable information 00:27:24 Andres & Lupita!: That would be amazing!!! 00:27:29 Tani Knight: I’ll vote for that! 00:27:32 RoseDeMichele: would love that! 00:27:36 Neale & Di Tayler: I'm in! 00:27:38 Sharyn Frank: that would be brilliant! 00:27:38 Wendy yoga: That sounds awesome 00:27:39 Alison Del Socorro: yeeesss pleeeeeas! 00:27:41 Tracy & Tony Modrono: That sounds awesome! Thank you 00:27:41 Kate: That would be awesome, thanks Dave! 00:27:42 Mike Vaughan: That sounds like a yes Dave! 00:27:44 Joan Fernon: that would be great 00:27:46 Del: that would be awesome! 00:27:48 Keryn and Neil: Excellent 00:27:54 Ashley and Kathy Whear: awesome can’t wait! 00:27:58 Mike Vaughan: Can't wait 00:28:00 Nathan Emanuel: thanks Dave! 00:28:00 Nick Steiner: Thanks Dave! :) 00:28:01 Sherly & Lukas: Thanks Dave! 00:28:01 Del: thanks so much Dave! 00:28:01 Terry & Marion: Thanks Dave 00:28:02 Simone: thank you so much 00:28:04 troy and amanda wakley: Thanks so much Dave your time is much appreciated !! 00:28:13 Del: awesome bloke 00:28:33 Andres & Lupita!: Hello Graeme!!! 00:28:39 RoseDeMichele: HI Graeme!! 00:28:42 Andres & Lupita!: Love the Rhino!! 00:29:25 Nick Steiner: The man, the myth, the LEGEND! Graeme!! 00:35:49 Andres & Lupita!: I like that tip....Thanks Graeme! 00:38:57 Mary Cotterill: no 00:39:00 Keryn and Neil: No 00:39:04 Andres & Lupita!: nop 00:39:07 Kerri Stecca: no 00:39:11 Nick Steiner: Yes, I have. 00:39:15 KELLY: Where did the information come from please? 00:39:51 troy and amanda wakley: I thought it was the Search Terms in the backend that was going not the Bullet Points? 00:40:25 Neale & Di Tayler: All the more reason for EBC? 00:40:34 KELLY: @Troy…me too. 00:41:01 Mary Cotterill: so a great back end listing will help with good bullet points? 00:41:15 Georgia Watt: driving ppc too... 00:43:04 Troy O'Callaghan: moving towards video search 00:43:33 Nick Steiner: Another reason why it's important to build brand. Amazon will always be making changes. Always have and always will. Never set it and forget it. 00:44:30 Andres & Lupita!: Good question Tani! 00:44:50 christine and grant: that is good 00:45:07 Del: from a buyers perspective I could imagine that this will result in a cleaner purchase experience. 00:45:56 christine and grant: Graeme, are you suggesting the video would be the 'hero' shot - or when you go into listing? 00:46:06 Nick Steiner: I've also heard text in your photo stacks will count against you at some point. 00:46:25 Neale & Di Tayler: Video - could be another good opportunity to stand out from the masses with great, relevant video 00:46:48 Nathan Emanuel: Nick, is that already the case, or rumour of changes coming? 00:47:03 Nathan Emanuel: RE: text in photos 00:47:14 romanamalovan: can this be animated? 00:47:36 Nick Steiner: I've got text in my photos so not sure. 00:47:56 Ashley and Kathy Whear: hi florins kids, yes we saw you !!!!!!! 00:48:15 Chis: Joan you have a very good mic there 00:48:31 Tani Knight: haha 00:48:36 Del: what? not an aussie accent??!! ;) 00:48:38 Michael: how about a Chinese accent :) 00:48:45 Matt: if it's spy products... British accent 100% 00:49:20 Nick Steiner: 100%!!! Test and measure. 00:49:30 Andres & Lupita!: Totally Agree Graeme 00:49:39 Simone: brilliant question Joan. Interesting Nick, I thought Americans would prefer and trust American accents more, great to know. yes test and measure thanks Graeme! 00:50:20 Nick Steiner: Just my opinion. Other Americans could be different. 00:51:30 Simone: yes, we've had latino models, anglo and various nationalities and found it really really good to do 00:51:43 Nick Steiner: Test and measure. 00:53:01 Andres & Lupita!: Happy to record any audios with my Spanish accent for you guys ;) 00:53:57 Simone: gracias amigos! 00:54:35 Fiona Burgess: Awesome Graeme, that last point exactly answered something I’d been trying to work out myself this last week in how to go about making changes to title and listing 00:54:40 Fiona Burgess: Thanks so much! 00:54:43 Jeff Christesen: An efficient title makes sense with the increasing number of purchases made on mobile. 00:54:51 Nathan Emanuel: Can I please check, that you mentioned that video was not going to be limited to EBC. Did i hear that correct? 00:54:57 Nick Steiner: Will be all over that, great way to get ahead of China. 00:55:18 Florian: Video ads are already in beta and converting very well for me at the moment. 00:56:13 Rosie: Correct Nathan Emanuel 00:56:22 Fiona Burgess: Good to hear florian, I’d seen some video ads and had wondered 00:56:31 Nathan Emanuel: Thanks Rosie 00:57:36 christine and grant: I wonder whether the average time ppl browse listings will increase with videos 00:57:57 Emma Hilditch: Great info Graeme thank you! 00:58:33 Stuart Sutherland: It will more so the more engaging your video is 00:59:06 Neale & Di Tayler: Umm sorry? 01:01:48 Marisa Orfanidis: How soon after launching do I start tweaking my listings keywords? 12 weeks later? Too soon? How long do you let the indexing algorithm settle? 01:04:17 Jamie Paros: There’s 3rd party tech tools to do all this for you now days. We rank for over 10,000 keywords for our listings. That can take up to 6 months to get there. 01:05:17 Karen: 6 months Jamie?? 01:05:29 romanamalovan: You can’t ppc in some categories 01:06:08 Sylvia Breuer: What tool do you use/recommend, Jamie? 01:06:49 Matt: I'm also interested Jamie 01:09:20 Suzanne & Ian: Nice to hear from you, Jamie - you have been missed. 01:11:38 Tani Knight: How’s Hugh Hefner over there...? 01:11:39 Wendy yoga: I'm also interested Jamie 01:12:41 Craig Eckert: Brilliant information Graeme. Everyone, listen to this again. He is sooooo on the money. Listen to the ZonGuru Jon Tilley and Howard Lee interview. And do some more research. 01:13:12 Stuart Sutherland: Thanks Graeme this is great 01:13:17 Sylvia Breuer: Yes, will listen to it at least another 3-4 times! 01:13:27 Gilbert Mane: GREAT info Graeme - thank you!!! 01:13:33 Nick Steiner: Another ripper! WOW! 01:13:35 Neville Miller: thanks Graeme great content 01:13:41 Sarah McMaster: can we get Graeme back for Part 2!!! 01:13:43 Keryn and Neil: Graham Amazing... 01:13:45 Rosie: Awesome Graeme, I will re-watch, so much information 01:13:46 Tracy & Tony Modrono: Thank you Graeme! 01:13:47 Andres & Lupita!: Very Helpful Graeme!!...THANK YOU SO MUCH...COME BACK PLEASE!! 01:13:48 Nathan Emanuel: Will there be a part 2 to this!!! Awesome info! 01:13:50 christine and grant: thanks Graeme 01:13:52 DebbieCrankshaw: Thank you Graeme. Yes come back. 01:13:54 Sharyn Frank: thank you Graeme 01:13:56 Gilbert Mane: Yes please - more Graeme please 01:13:56 troy and amanda wakley: Thanks so much Graeme for the very informative head exploding content as always...Lol!! That was great!! 01:13:57 Alison Del Socorro: what a maestro! thanks Graeme! 01:13:58 Keryn and Neil: Please come back 01:13:58 Holly: Thank you so much Graeme!!! 01:14:00 Jeff Christesen: Thanks Graeme, I like data too! 01:14:05 romanamalovan: that would be grea Graeme 01:14:05 Neale & Di Tayler: Awesome thanks 01:14:15 Del: Thank you Graeme! so complex 01:14:25 sally fasano: Great chat tonight. Thank You 01:14:27 Tani Knight: Thanks Graeme! Massive. 01:14:30 Mary Cotterill: yes please Graeme 01:14:37 Wendy yoga: Thanks Graeme, so much information. 01:14:39 troy and amanda wakley: Yes please a whole session with Graeme would be great! We could use our whole 12 calls just taking to Graeme on all this stuff!! 01:14:42 Ashley and Kathy Whear: Yes please graeme, great info, thanks for tonight 01:14:55 Daisy dela Cruz: Thank you Graeme. Wayne, perhaps we can have like a reference listing for all this info? 01:15:10 Craig Eckert: If I could turn the clock back, I would be doing PPC research at S3 01:15:16 Keryn and Neil: Yes Please 01:15:19 Simone: Step one... drink coffee or alcohol 01:15:33 Keryn and Neil: lol 01:15:49 sally fasano: or to grow good ones to make them great ones 01:15:58 Craig Eckert: Listen to Howard Lee 01:16:47 Craig Eckert: And who he learned from 01:17:25 Andres & Lupita!: Good one Simone 01:17:53 Neville Miller: well said 01:18:05 Emma Hilditch: agree 01:19:12 Aaron Sutherland: Youtube is full of outdated info be very careful who you follow!! Follow people who are doing the do and not talking BS 01:20:36 Marisa Orfanidis: Re-watch definitely critical after a Graeme download of info. Thanks Graeme! 01:20:53 andy: thanks Graeme for the guidance on this subject 01:20:54 Neville Miller: well done Graeme GREAT Campfire - Thank you 01:20:54 Troy O'Callaghan: legend Graeme! 01:20:56 Terry & Marion: Thanks Graeme. Lots of info tonight. 01:20:58 Del: thanks Graem 01:21:04 RoseDeMichele: Thanks Greame!! 01:21:15 Platinum Support Team - Graeme: You’re welcome all - thank for the feedback 01:21:17 Jeff Christesen: Thanks again Graeme. 01:21:17 Matt: thanks Graeme 01:21:20 Joan Fernon: thanks Graeme great info 01:21:22 Daisy dela Cruz: Thank you Wayne. Thank you Graeme. 01:21:23 Mike Vaughan: Good stuff G 01:21:25 Kate: Thanks so much Graeme, great info as always 01:21:27 Sylvia Breuer: T H A N K Y O U G R A E M E ! ! ! 01:21:28 Tracy & Tony Modrono: You are awesome Graeme! Thank you for everything you do :) 01:21:32 Keryn and Neil: So Grateful Graeme... 01:21:32 Holly: Thank you for an informative night! 01:21:37 Nathan Emanuel: Graeme, legend, loved every minute, every word. Been glued to the screen!! 01:21:37 Rosie: Graeme - so helpful, thank you. Emma - you are a champion, Nick - such an awesome fellow, Mark - fabulous, wonderful to see you Florian and Jamie 01:21:38 Bob Day: Great stuff, many thanks 01:21:40 Emma Hilditch: thanks Graeme, such good info 01:21:40 Pooja and Vinil: Thanks Graeme 01:21:44 Sarah Morris: thanks heaps Graeme. you’re a star! 01:21:45 Chis: Not just a pretty face Graeme!! 01:21:46 Aaron Sutherland: Thank you Graeme, very timely info. 01:21:49 Judith & Norbert: Thank Graeme 01:21:50 RoseDeMichele: Great questions Joan 01:22:00 Brad & Kirsten Walsh: Hi Graeme - Always a pleasure G Man. You're a wealth of knowledge. 01:22:02 Joe&Kat: Thank you Graeme, looking forward to more love your knowledge. 01:22:02 Louie and Natalie Franco: Awesome information Graeme much appreciated 01:22:04 Jeff Christesen: Thanks Joan 01:22:09 Ian Bird: Thanks Graeme - often the driest subjects are the most critical - to me this is the case with you area of expertise … cheers mate 01:22:13 Devina Hardjadinata: thanks everyone!! what an awesome campfire 🔥 🙌🏼 01:22:48 Zoe & Dave Patterson: Thank you everyone! Great campfire once again : ) 01:22:49 Fiona Burgess: Thanks Graeme! Really helpful conversation! 01:23:00 Jane Birdsall: Many thanks Graeme 01:23:03 Platinum Support Team - Graeme: Don’t think I’ve been referenced as a pretty face before Chris :) 01:23:10 virginia: thanks everyone 01:23:19 Keryn and Neil: Thanks Wayne 01:23:28 troy and amanda wakley: Thanks so much again Graeme :-)) 01:23:31 Rosie: Thanks Wayne