00:06:36 Julie Neil: Hello Everyone :) 00:10:43 Jane Leadbeater: If nothing else I’ve been waiting for a share market correction for ages! Soon will be time to deploy some $$$. 00:10:50 Paddy & Dools: Rock solid Big W 00:11:34 Quentin Napier: 100% Jane :-) 00:11:45 andy: jane will be joining you also 00:11:51 Quentin Napier: 100% Jane :-) 00:19:01 Alex Freshwater: I thought it was TOS that you had to start with brand name 00:19:04 Jules: I believe that is what Amazon wants you to do 00:19:12 John: Amazon puts the brand in by default on my listings 00:19:22 Lewis & Lyn: agree Alex 00:19:24 Kate: We've found in some categories Amazon forces you to put your brand name first. 00:19:43 Sally Willms: Agree Alex 00:20:08 Suzanne & Ian Hegarty: I thought the whole point was to build our brand & get it known 00:20:09 Duncan & Cathryn Rose: Keith O requested to delete my brandname. Brand+product name if known, otherwise product only. 00:20:19 leanne rozon: that's correct Kate 00:20:34 Ian McKinnon: On my Iphone, my brand is shown, and then the title is shown. If you put the brand first, the your brand is double shown 00:20:35 Alex Freshwater: agree Suzanne & Ian 00:20:37 Mike Vaughan: In a lot of niches amazon will add your brand name for you (if you don't). If you can get away with having your keywords up front, do it 00:20:44 Gideon: Isn't it good if you play the long game to build your brand? 00:20:45 Duncan & Cathryn Rose: Amazon wouldn't let me delete brand 00:20:53 Bec Fischer: I spoke to SC and they remived mine 00:20:59 Bec Fischer: removed 00:21:35 Jane: it’s my understanding that you must have your brand name in the title if you’re brand registered. 00:21:39 Mark Di Paola: How do you become Nike if no one knows who you are? :P 00:21:41 Alex Freshwater: interesting point Wayne & Bec 00:21:44 KELLY L: Depends if you’ve built your brand around social media 00:21:53 Bec Fischer: Me either - unless the brand is well known off Amazon and people go looking for it - first words 1. most relevant key word 00:21:58 Simone: I agree Wayne, yes they force you. I’ve asked them 4 times to remove it. it takes force and persistence to get them to remove it 00:22:00 Rose F: Not required in some categories, even if brand registered… in my experience. 00:22:10 Gideon: Also, if you direct people to your listing from outside e.g doing marketing on FB and if people become aware of your brand on other channels, then it becomes valuable 00:22:28 Yvonne & Peter: I have my brand name in capitals and quite like it there as part of the product name. It's only short. 00:22:35 Alex Freshwater: Good point Gideon 00:22:53 Sylvia Breuer: I will definitely be using my brand in the title 00:22:53 leanne rozon: The brand name doesn't need to be in the title to be searchable. 00:23:48 Rose F: good point leanne 00:23:51 Jamie Paros: When you make a sale, the algorithm makes certain checks against your listing. You will lose ranking juice. We added ours back in and BSR improved immediately. It’s about ranking juice 00:24:30 Duncan & Cathryn Rose: is mobile title 75 characters ? 00:24:58 leanne rozon: jamie, are you saying your BSR went doen when you didn't have your brand name in there? 00:25:21 Sarah & Robin: 80 is what Graeme has shared 00:26:09 Yvonne & Peter: My category said 100 characters max per bullet point 00:26:25 andy: can I have a say please wayne 00:27:47 KELLY L: Only first 1000 characters (in bullets) will be seen on mobile… most important features/benefits in first two bullets. 00:27:59 Jamie Paros: No Leanne. It was where it was without it. Once we included it in our title we saw some noticeable improvements. Test with one change at a time and give it appropriate time to settle. We have started changing little things to comply further with ToS and have seen good improvements. 00:28:37 Delwyn Maxwell: wow, great idea 00:28:38 rstuart: Andy - interesting 00:29:05 Neale & Di Tayler: Love it Andy - great idea 00:29:31 Sadie and Ned: always assume customers are dumb - make everything too obvious and dumb it down - risk free return etc will tip them to buy 00:29:45 Kate: Great idea Andy! We've done something similar but added it to one our product images. (Can't take any credit, I think Wayne mentioned it in a campfire a few weeks ago :) ) 00:30:03 Florian: 7 bullets depends on category. Also, Amazon often removes those extra bullets as they have done to me. 00:30:51 Duncan & Cathryn Rose: That review @ bulletpoint is a great idea. Will try that. Oh, need a review tho…. 00:31:05 Sylvia Breuer: Lol 00:31:12 Florian: Material type and country of origin 00:31:15 leanne rozon: hilarious Duncan. 00:31:53 Nathan Emanuel: gold nugget Andy 00:32:00 Alex Freshwater: Great point Andy 00:32:30 Gideon: Thanks Andy :-) 00:32:52 CHERRY RANKIN: we were told we cannot do this 00:33:12 christine and grant: would the wording be too small on a mobile for that photo 00:34:51 Kate: On the country of origin it only provides options for Imported or Made in USA. In the current environment would Imported be seen as a negative thing? 00:35:46 Simone: great to see an average listing thanks Chris 00:37:08 Jane Leadbeater: Just a relevant point for infographics - was told by the company I’m using for listing and PPC management that the AMZ algorithm doesn’t like it if you tuff your images with keywords. 00:37:17 Jane Leadbeater: *stuff* 00:40:33 John: are these templates free to use? 00:40:54 Neale & Di Tayler: They are called bars or pipes 00:41:40 Sally Willms: Jane - is that confusing what’s on the image with metadata? 00:43:59 Ellis Cox: Hey Neale ...curry night? 00:44:12 Alex Freshwater: Infographics are great too as not everyone reads bullet points 00:44:21 Suzanne & Ian Hegarty: I'm curious as to how the algorithm can read the images - which really are a series of pixels. Surely it can only be done manuallly 00:44:28 Delwyn Maxwell: what about use of video .. 00:44:36 Stuart Sutherland: bring the benefit to life 00:44:42 andy: so hears a question do you put the info image as #2 or further down the images 00:44:53 Alex Freshwater: Neale has a fake background lol 00:45:17 KELLY L: You can “keyword” name your photos too instead of… 12451218462.jpeg 00:45:43 wendy: aww Neale has toilet paper 00:45:51 Duncan & Cathryn Rose: Who said: 1-Tell 'em what you're gonna tell 'em. 2-Tell 'em. 3-Tell 'em what you told 'em Seems that works for listing too.... 00:46:01 Rose F: You can embed KW into your images.. 00:46:18 leanne rozon: Be careful doing that Kelly. Maye one at a time. i know someone that swapped them all at omce and had a big drop in sales 00:46:30 wendy: canva.com thanks Wayne 00:46:36 KELLY L: You have to load them as originals 00:46:37 Sally Willms: That’s what I was getting at Suzanne and Ian - It’s not what’s on the image but the metadata embedded in the imahe 00:47:49 KELLY L: *not change the image name. When you create that image the file name must have the keyword in it. 00:48:33 leanne rozon: Yeah, they changed the file name and reloaded them 00:49:24 KELLY L: It’s like the title. Start with the end in mind! 00:49:48 christine and grant: are words within lifestyle photos good? 00:50:10 Delwyn Maxwell: Hero / infographic / lifestyle / lifestyle / lifestyle / detail (closeup aerial etc) 00:50:20 Wayne Butcher: Hero — Infographic — Lifestyle x 3 — Detail (Close Up, different angles, etc) 00:51:34 CHERRY RANKIN: What does Cris think about hero shot with packaging 00:52:00 Sylvia Breuer: Cris are your girls open to consulting us for social media stuff? 00:52:31 Fi Burgess: I have a question to clarify use of keywords in the title, phrases vs single words, if there’s time 00:57:24 Rose F: how does changing your images adversely affect your listing? Eg when changing 4 images each day, and then changing again 2 day later when further improved…? Sales stopped when I did, but images also had to be fixed… 00:58:38 Mike Vaughan: What mark said. it's reducing the potency of your keyword when you repeat it 00:59:41 Sylvia Breuer: What about “perfect for picnics” for readability? 01:02:03 Florian: Absolutely right, ratio it is! 01:02:03 Rose F: select another template… I had this problem…there is a square one.. the Brand one makes it blurry. It is a common problem… 01:02:44 Fi Burgess: thanks Cris, Wayne and others who chimed in to help answer my question. We’ve got some titles to change (again!), but better to know! 01:02:55 rstuart: Awesome tips guys 01:04:15 Ben Feng: GIMP? 01:04:18 rstuart: y 01:04:19 Delwyn Maxwell: GINP Gideon? 01:04:32 Michael: GIMP 01:04:37 Zheng Chong: https://www.gimp.org/ 01:04:42 Delwyn Maxwell: thanks! 01:04:58 Ben Feng: Thank you Gideon! 01:04:58 Sylvia Breuer: Yes, GIMP available for OS X 01:05:12 Julie Neil: Thankyou! 01:05:25 Mike Vaughan: All images will be 72dpi on screen. You can't change the resolution, just the size 01:05:30 CHERRY RANKIN: thanks Cris